FW: Which Messages Go Viral and Which Ones Don’t
Which Messages Go Viral and Which Ones Don’t
Harvard Business Review - A recent study demonstrated that we can
successfully predict which messages will go viral and which will not. This
study showed that the ideas that are destined to spread have a
characteristic signature at their origin ‹ that is, quite literally, within
the brain of the sender. These messages specifically activate key regions in
two circuits in the sender¹s brain: the ³reward² circuit, which registers
the value of the message to the sender, and the ³mentalizing² circuit, which
activates when we see things from the point of view of the person who
receives the message. From the moment we first formulate a message, these
two factors play a key role in whether or not they will go viral. The more
you value an idea that you want to spread, the more likely you are to be
successful at spreading it. In addition, the more accurately you can predict
how others will feel about the message, the more likely you are to be
successful at spreading this idea. These findings are profound because they
imply that we can predict which messages will go viral and which ones will
not based on these two factors. If this is the case, how can you optimize
both of these factors in the messages that you would like to spread in your
business?


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On WhatsApp

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stratēchery by Ben Thompson
stratechery.com - When news of the Facebook/WhatsApp deal broke, a lot of people gave me credit for being prescient: after all, I had just written 1,568 words on why messaging was mobile’s killer app. WhatsApp, though, was all but absent from the article, meriting but a single mention, and in parenthesis at that!


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From Google Ventures: 5 Rules For Writing Great Interface Copy

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From Google Ventures: 5 Rules For Writing Great Interface Copy
fastcodesign.com - For many technology companies, design is mysterious. So when I work with startups, I try to demystify design by talking about processes and skills. The idea is: Design is not a magical creative thing that designers are blessed to do. It’s rational and objective, and the components are pretty easy to understand.


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This Product Prioritization System Nabbed Pandora 70 Million Monthly Users with Just 40 Engineers

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This Product Prioritization System Nabbed Pandora 70 Million Monthly Users with Just 40 Engineers
firstround.com - “This is not about all the cool things we think we might want to do. The bar is, someone has to be able to articulate why the company would be dumb not to invest in a particular idea or feature in the next three months,” he says.


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After disclosing employee salaries, Buffer was inundated with resumes

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After disclosing employee salaries, Buffer was inundated with resumes
qz.com - A funny thing happened after Buffer, a social-sharing app and site, decided to publish every single employee’s salaries on its website: Applications soared and the quality of candidates improved. “It kind of feels like this is somewhat of a movement bubbling up here. That’s kind of surprising,” CEO and co-founder Joel Gascoigne says in an interview with Quartz.


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3 Scientific Studies With Real Insight Into Social Media

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3 Scientific Studies With Real Insight Into Social Media
Media Consulting Convince Convert - It’s no secret: social media marketing has a data problem. Despite a growing number of tools available to measure the ROI of social media, many of the claims made by “marketing gurus” in this sector come from the gut. Few things are more refreshing in this industry than hard evidence, and that’s why I love looking at what peer-reviewed, scientific studies have to say on the manner.


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Survey: Email Is 40 Times More Effective Than Facebook and Twitter

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Survey: Email Is 40 Times More Effective Than Facebook and Twitter
Entrepreneur - What? You’ve opened up that thing called “Outlook Express,” and you’re writing an email?

Surely you know that this form of marketing and communications is as pass? as floppy disks and cell phones the size of Shaquille O’Neal’s shoe.


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Study: We cheat in video games because we assume everyone else does (Wired UK)

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Study: We cheat in video games because we assume everyone else does (Wired UK)
wired.co.uk - Bad behaviour online such as cheating in MMO games is strongly influenced by how players identify with gaming communities.

That’s the conclusion reached by Vivian Hsueh-Hua Chen (Nanyang Technological University) and Yuehua Wu (Shanghai Jiao Tong University) in a study of teenagers in Singapore published in the Behaviour and Information Technology journal. The research examined how anonymity and a sense of belonging to social groups within gaming affected in-game cheating

Editing Your Life’s Stories Can Create Happier Endings

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Editing Your Life’s Stories Can Create Happier Endings
NPR - It was a rainy night in October when my nephew Lewis passed the Frankenstein statue standing in front of a toy store. The 2 1/2 year-old boy didn’t see the monster at first, and when he turned around, he was only inches from Frankenstein’s green face, bloodshot eyes, and stitches-covered skin.


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Welcome to the Internet of Thingies: 61.5% of Web Traffic Is Not Human
Shared from Zite
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Welcome to the Internet of Thingies: 61.5% of Web Traffic Is Not Human
The Atlantic - It happened last year for the first time: bot traffic
eclipsed human traffic, according to the bot-trackers at Incapsula. This
year, Incapsula says 61.5 percent of traffic on the web is non-human.


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The Top 50 Companies That Mine and Sell Your Data (and How to Opt Out)
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The Top 50 Companies That Mine and Sell Your Data (and How to Opt Out)
Lifehacker - We all know that our personal data is very valuable to
marketers and other agencies‹and that it’s collected and sold by data
brokers. StopDataMining.me is a master list of opt-out links to stop these
data brokers from collecting information about your online and offline
activities.


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How Square Register’s UI Guilts You Into Leaving Tips

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How Square Register’s UI Guilts You Into Leaving Tips
fastcodesign.com - A few weeks ago, a young couple walked into New York City’s popular Big Gay Ice Cream shop and ordered a shake. One of the customers then handed the cashier his credit card, and after swiping it through Square Register, the mobile payments service developed to replace traditional point-of-sales systems and cash registers, the cashier turned her countertop iPad in the direction of the customer, prompting him for a tip. Without hesitation, the customer tapped the 20% button and the couple went on their way.


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The Brilliant Hack That Brought Foursquare Back From the Dead

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The Brilliant Hack That Brought Foursquare Back From the Dead
Wired Magazine - Dennis Crowley thought his 13-year dream might never come true.

Crowley is the founder of Foursquare, the seminal social networking service that broadcasts your location across the net and serves you tips and deals based on where you are. This past February, the New-York-based startup boasted 40 million registered users, but it was facing competition from countless others — including the mighty Facebook — and as far as Crowley was concerned, his service had never worked as it should. Rather than automatically sending users tips as they moved from place to place, the Foursquare smartphone app required them to “check in” every time they wanted information about their location — a time-consuming process that rewarded sitting still rather than exploring and discovering new experiences.


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Adobe makes 100s of design tutorials available for free
There’s Power in All Those User Reviews

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There’s Power in All Those User Reviews
New York Times - So suggests continuing research from the Stanford Graduate School of Business into the challenges marketers face in reaching consumers in the digital age. As you might suspect, the research shows that a wealth of online product information and user reviews is causing a fundamental shift in how consumers make decisions.


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