The Science Of Getting New Twitter Followers

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The Science Of Getting New Twitter Followers
socialmediatoday.com - Follower count is, unanimously, the biggest indicator of success on Twitter. Some people may contend with that statement. They may argue that quality of followers, quality of tweets, level of engagement, etc. are far more important success metrics.


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How Long Does it Actually Take to Form a New Habit?

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How Long Does it Actually Take to Form a New Habit?
DailyGood - Maxwell Maltz was a plastic surgeon in the 1950s when he began noticing a strange pattern among his patients.

When Dr. Maltz would perform an operation — like a nose job, for example — he found that it would take the patient about 21 days to get used to seeing their new face. Similarly, when a patient had an arm or a leg amputated, Maltz noticed that the patient would sense a phantom limb for about 21 days before adjusting to the new situation.


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What to Learn from the Man Who Managed Reddit’s Community of Millions

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What to Learn from the Man Who Managed Reddit’s Community of Millions
firstround.com - When people hear the word intuition, a lot of them think that it’s something innate, or that you have to be born with. But Martin disagrees. He believes it can be learned with time and practice. Especially as a community manager, when you have so many interactions every day and every week, it’s possible to develop a sixth sense for what people need. “Along with this, you develop the ability to deal with times that are wrong. That’s even more critical.”


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Quantum math makes human irrationality more sensible

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Quantum math makes human irrationality more sensible
Science News - People often say that quantum physics is weird because it doesn’t seem rational. But of course, if you think about it, quantum physics is actually perfectly rational, if you understand the math. It’s people who typically seem irrational.


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7 Weird Things Money Does To Your Brain

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7 Weird Things Money Does To Your Brain
salon.com - Topics: AlterNet, Money, Science, Neuroeconomics, Neuroscience, Business News, Life News

This article originally appeared on AlterNet.


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Why Having Too Many Choices Is Making You Unhappy

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Why Having Too Many Choices Is Making You Unhappy
Fast Company - Amazon sells 1,161 kinds of toilet brushes. I know this because I recently spent an evening trying to choose one of them for the bathroom in my new apartment. Nearly an hour later, after having read countless contradictory reviews and pondering far too many choices, I felt grumpy and tired and simply gave up. The next day, I happily bought the only toilet brush the local dollar store offered.


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Why Online Communities Decay Over Time

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Why Online Communities Decay Over Time
rs.io - The first day of September 1993 was the beginning of an eternal September, a calendar month whose days stretched to infinity. Prior to this infamous day, there would be an influx of noobs onto Usenet each September. These were the arriving college freshman. They were not legion. They were few enough that they could be corralled and assimilated by Usenet veterans.


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How to get strangers to retweet your tweets (Wired UK)

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How to get strangers to retweet your tweets (Wired UK)
wired.co.uk - What makes a stranger retweet a tweet you have sent? This was the subject of research by computer scientists at the University of Utah and IBM.

The university’s Kyumin Lee and colleagues analysed Twitter retweets to develop a recommender system that predicts the likelihood that a stranger will retweet something when asked. The type of information that might need to be spread as quickly as possible includes emergency alerts such as SOS messages such as those requesting blood donations.


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The Psychology of Color in Marketing and Branding

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The Psychology of Color in Marketing and Branding
Entrepreneur - The psychology of color as it relates to persuasion is one of the most interesting—and most controversial—aspects of marketing.

The reason: Most of today’s conversations on colors and persuasion consist of hunches, anecdotal evidence and advertisers blowing smoke about “colors and the mind.”


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FW: Which Messages Go Viral and Which Ones Don’t
Which Messages Go Viral and Which Ones Don’t
Harvard Business Review - A recent study demonstrated that we can
successfully predict which messages will go viral and which will not. This
study showed that the ideas that are destined to spread have a
characteristic signature at their origin ‹ that is, quite literally, within
the brain of the sender. These messages specifically activate key regions in
two circuits in the sender¹s brain: the ³reward² circuit, which registers
the value of the message to the sender, and the ³mentalizing² circuit, which
activates when we see things from the point of view of the person who
receives the message. From the moment we first formulate a message, these
two factors play a key role in whether or not they will go viral. The more
you value an idea that you want to spread, the more likely you are to be
successful at spreading it. In addition, the more accurately you can predict
how others will feel about the message, the more likely you are to be
successful at spreading this idea. These findings are profound because they
imply that we can predict which messages will go viral and which ones will
not based on these two factors. If this is the case, how can you optimize
both of these factors in the messages that you would like to spread in your
business?


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On WhatsApp

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stratēchery by Ben Thompson
stratechery.com - When news of the Facebook/WhatsApp deal broke, a lot of people gave me credit for being prescient: after all, I had just written 1,568 words on why messaging was mobile’s killer app. WhatsApp, though, was all but absent from the article, meriting but a single mention, and in parenthesis at that!


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From Google Ventures: 5 Rules For Writing Great Interface Copy

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From Google Ventures: 5 Rules For Writing Great Interface Copy
fastcodesign.com - For many technology companies, design is mysterious. So when I work with startups, I try to demystify design by talking about processes and skills. The idea is: Design is not a magical creative thing that designers are blessed to do. It’s rational and objective, and the components are pretty easy to understand.


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This Product Prioritization System Nabbed Pandora 70 Million Monthly Users with Just 40 Engineers

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This Product Prioritization System Nabbed Pandora 70 Million Monthly Users with Just 40 Engineers
firstround.com - “This is not about all the cool things we think we might want to do. The bar is, someone has to be able to articulate why the company would be dumb not to invest in a particular idea or feature in the next three months,” he says.


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After disclosing employee salaries, Buffer was inundated with resumes

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After disclosing employee salaries, Buffer was inundated with resumes
qz.com - A funny thing happened after Buffer, a social-sharing app and site, decided to publish every single employee’s salaries on its website: Applications soared and the quality of candidates improved. “It kind of feels like this is somewhat of a movement bubbling up here. That’s kind of surprising,” CEO and co-founder Joel Gascoigne says in an interview with Quartz.


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3 Scientific Studies With Real Insight Into Social Media

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3 Scientific Studies With Real Insight Into Social Media
Media Consulting Convince Convert - It’s no secret: social media marketing has a data problem. Despite a growing number of tools available to measure the ROI of social media, many of the claims made by “marketing gurus” in this sector come from the gut. Few things are more refreshing in this industry than hard evidence, and that’s why I love looking at what peer-reviewed, scientific studies have to say on the manner.


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